Mission of TruAthletics:
To promote the growth of all strength sports through the education of athletes and coaches while providing quality equipment at an affordable price.
TruAthletics Core Values:
1. Trust: We promise to be trustworthy, honest and transparent, in all we do, as we seek to develop life-long relationships with every client and athlete.
2. Respect: We promise to treat each client and athlete with the respect that every human deserves regardless of social or economic status, race, religion, gender, or sexuality.
3. Undefined: We promise to stay undefined in our innovation of products and education in our pursuit to make strength sports accessible to all.